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Bikes

Specialized Hotrock 20
$450.00
Your little tike might love to ride, but given that they're still growing like a weed, the big-kid-trail-shredder bike can probably wait a few years. That's why Specialized made their Hotrock 20 with plenty of gear range to tackle the neighborhood hills, and enough front end travel to ride beginner's trails confidently. Of course, it also features a lightweight, yet durable, 20-inch A1 Premium Aluminum frame that's designed to take a hit while they find their legs on the pump track. Chatter and bumps, meanwhile, are handled by the coil-sprung SR Suntour fork's 50mm of travel. Then there are a whole host of other components that are plenty tough enough to stand up to your little ripper, so you can rest assured that you'll be spending more time riding with your kid and less time waiting in line at the repair counter. - Tough, light, and durable, the A1 Premium Aluminum frame is built to stand up to years of tough riding. - SR Suntour suspension fork offers 50mm of coil-sprung travel that smooths out bumpy, rough terrain. - The 7-speed Shimano Tourney shifts smoothly and is tough enough for abuse.
Specialized Jett 16 Single Speed
$450.00
Kids move fast, and grow faster. At times, it can seem like there's a small window for the perfect bike fit. The right bike for a young rider is a delicate balance between too small, too big, and a short-lived just right. If we're going to inspire the next generation of riders, we need to keep kids comfortably riding longer. The Jett is designed so that you'll never fear the growth spurts. We did our homework to understand how kids grow—spoiler alert, kids' arms and legs grow more rapidly than their torso. We took to the books and designed a bike with child-specific touch points that withstand the development of young riders. The Jett is uniquely adjustable, perfectly proportional, and child-liftable, you'll always be set to Jett. The Jett Single Speed features an adjustable handlebar that allows kids to fine tune reach as their arms grow. The narrower saddle and grips were informed by a Retul study on kids to be the appropriately size, with handbrakes on both the 16-inch and 20-inch. And what's more, we designed the frame and reviewed every component to make the Jett one of the lightest bikes on the market. You're going to have to beg them to get off this bike. - We designed the Jett Single Speed to be uniquely adjustable with longer seatposts and adjustable handlebars so kids can dial-in the perfect riding position as they grow. - Every detail of the Jett Single Speed, including the 130mm Bridge saddle, narrower-diameter grips, and short-reach, tool-less adjustable brake levers, was informed by Retul data from a kids' research group to be perfectly proportional for young riders. - A lightweight bike is simply more fun and the Jett Single Speed's all-new A1 aluminum frame, alloy fork, Pathfinder tires, and single-speed drivetrain make it one of the lightest kids' bikes on the market.
Specialized Jett 20
$500.00 - $550.00
Kids move fast, and grow faster. At times, it can seem like there's a small window for the perfect bike fit. The right bike for a young rider is a delicate balance between too small, too big, and a short-lived just right. If we're going to inspire the next generation of riders, we need to keep kids comfortably riding longer. The Jett is designed so that you'll never fear the growth spurts. We did our homework to understand how kids grow—spoiler alert, kids' arms and legs grow more rapidly than their torso. We took to the books and designed a bike with child-specific touch points that withstand the development of young riders. The Jett is uniquely adjustable, perfectly proportional, and child-liftable—they'll always be set to Jett. The Jett Multispeed features an adjustable handlebar that allows kids to fine tune reach as their arms grow. The 2-hole position cranks combined with longer seat tubes give plenty of flexibility to dial-in the optimal pedaling position. And what's more, we designed the frame and reviewed every component to make the Jett one of the lightest bikes on the market. You're going to have to beg them to get off this bike. - We designed the Jett Multispeed to be uniquely adjustable with 2-hole position cranks, adjustable handlebars, and longer seatposts so kids can dial-in the perfect riding position as they grow. - Every detail of the Jett Multispeed—including the 130mm Bridge saddle, narrower-diameter grips, and short-reach, tool-less adjustable brake levers—was informed by Retul data from a kids' research group to be perfectly proportional for young riders. - A lightweight bike is simply more fun and the Jett Multispeed's all-new A1 aluminum frame, alloy fork, Pathfinder tires, and 7-speed drivetrain make it one of the lightest kids' bikes on the market.
Specialized Jett 24
$600.00
Kids move fast, and grow faster. At times, it can seem like there's a small window for the perfect bike fit. The right bike for a young rider is a delicate balance between too small, too big, and a short-lived just right. If we're going to inspire the next generation of riders, we need to keep kids comfortably riding longer. The Jett is designed so that you'll never fear the growth spurts. We did our homework to understand how kids grow—spoiler alert, kids' arms and legs grow more rapidly than their torso. We took to the books and designed a bike with child-specific touch points that withstand the development of young riders. The Jett is uniquely adjustable, perfectly proportional, and child-liftable—they'll always be set to Jett. The Jett Multispeed features an adjustable handlebar that allows kids to fine tune reach as their arms grow. The 2-hole position cranks combined with longer seat tubes give plenty of flexibility to dial-in the optimal pedaling position. And what's more, we designed the frame and reviewed every component to make the Jett one of the lightest bikes on the market. You're going to have to beg them to get off this bike. - We designed the Jett Multispeed to be uniquely adjustable with 2-hole position cranks, adjustable handlebars, and longer seatposts so kids can dial-in the perfect riding position as they grow. - Every detail of the Jett Multispeed—including the 130mm Bridge saddle, narrower-diameter grips, and short-reach, tool-less adjustable brake levers—was informed by Retul data from a kids' research group to be perfectly proportional for young riders. - A lightweight bike is simply more fun and the Jett Multispeed's all-new A1 aluminum frame, alloy fork, Pathfinder tires, and 8-speed drivetrain make it one of the lightest kids' bikes on the market.
Specialized Riprock 20
$650.00
Freedom is the absence of fear. And riding fearlessly requires a bike that can handle your kid's imagination. It's why we designed Riprock to be a mountain bike inclusive of all the features needed for superior ripping, like modern geometry, Ground Control tires, hydraulic disc brakes, and internally routed cables. Finally, we threw in a wider-range drivetrain, making Riprock truly the perfect bike to inspire riders to climb higher and tackle the downhills freely. Kids can't ride confidently if they're not riding comfortably. With Riprock, fit comes first. This meant using data to reimagine everything from how they grip to how they sit to create a bike specifically and proportionally for kids. We did all this because comfort creates confidence. And more confidence always leads to more riding fearlessly. - A lightweight package, complete with an updated frame and wide-range drivetrain, creates the perfect bike to allow riders to easily tackle climbs. - Kids specific updates and features create a ride that inspires confidence. A 130mm Bridge saddle, as well as a narrower Q factor and shorter cranks, offer improved alignment between the hip, knee, and ankle to decrease the risk of injury and increase pedal power. Narrow grips and updated frame geometry offer improved bike handling, inspiring riders to ride more. - Trail riding starts here. Inspired by Specialized's heritage in making mountain bikes, the Riprock offers modern MTB features such as a slack head tube angle, internally routed cables, hydraulic disc brakes, and Ground Control tires.
Specialized Riprock 24
$700.00
Freedom is the absence of fear. And riding fearlessly requires a bike that can handle your kid's imagination. It's why we designed Riprock to be a mountain bike inclusive of all the features needed for superior ripping, like modern geometry, Ground Control tires, hydraulic disc brakes, and internally routed cables. Finally, we threw in a wider-range drivetrain, making Riprock truly the perfect bike to inspire riders to climb higher and tackle the downhills freely. Kids can't ride confidently if they're not riding comfortably. With Riprock, fit comes first. This meant using data to reimagine everything from how they grip to how they sit to create a bike specifically and proportionally for kids. We did all this because comfort creates confidence. And more confidence always leads to more riding fearlessly. - A lightweight package, complete with an updated frame and wide-range drivetrain, creates the perfect bike to allow riders to easily tackle climbs. - Kids-specific updates and features create a ride that inspires confidence. A 130mm Bridge saddle, as well as a narrower Q factor and shorter cranks, offer improved alignment between the hip, knee, and ankle to decrease the risk of injury and increase pedal power. Narrow grips and updated frame geometry offer improved bike handling, inspiring riders to ride more. - Trail riding starts here. Inspired by Specialized's heritage in making mountain bikes, the Riprock offers modern MTB features such as a slack head tube angle, internally routed cables, hydraulic disc brakes, and Ground Control tires.
Specialized Riprock Coaster 12
$275.00 - $300.00
With our Riprock Coaster 12, riding gets boiled down to its simplest element—fun. And to make sure of it, we designed the bike with tons of cool features that are easy for your little ones to use, like a coaster brake for simple stopping, wide 12 x 2.3" tires that increase stability and confidence, and tough components that will stand up to years of abuse. It's the perfect bike for your little ripper to start getting out on the trail with—we just wish that we had one when we were kids. - The A1 premium aluminum frame is lightweight and built to withstand the tough use by kids, while the geometry features an ultra-low standover that makes it easy for your little ones to fit on and grow with the bike. - Steel coaster brake is a reliable, easy to use brake perfect for safe stops and awesome skids. - 12x2.3" Rhythm Lite tires deliver tons of traction, comfort, stability, and fun over all types of terrain
Specialized Riprock Coaster 16
$280.00 - $300.00
With our Riprock Coaster 16, riding gets boiled down to its simplest element—fun. And to make sure of it, we designed the bike with tons of cool features that are easy for your little ones to use, like a coaster brake for simple stopping, wide 16x2.3" tires that increase stability and confidence, and tough components that will stand up to years of abuse. It's the perfect bike for your little ripper to start getting out on the trail with—we just wish that we had one when we were kids. - The A1 premium aluminum frame is lightweight and built to withstand the tough use by kids, while the geometry features an ultra-low standover that makes it easy for your little ones to fit on and grow with the bike. - Steel coaster brake is a reliable, easy to use brake perfect for safe stops and awesome skids. - 16x2.3" Rhythm Lite tires deliver tons of traction, comfort, stability, and fun over all types of terrain
Specialized Rockhopper Comp 29
$1,000.00
A summer blockbuster with an eye for adventure, the Rockhopper Comp lives for high action and fast-paced plot twists and features an all-new, Premium A1 Aluminum frame making its singletrack debut. Roll the credits to discover an SR Suntour XCM fork with a custom two-way damping circuit, Stout wheelset, Shimano MT-200 hydraulic stoppers, and MicroSHIFT's wide-range 1x9 drivetrain and you have backup provided by a supporting cast that's all thriller and no filler, but will never leave you hanging. - A heart of gold, the Rockhopper's lightweight yet durable Premium A1 Aluminum frame features butted aluminum tubes in order to keep weight low and strength high, all while providing increased standover clearance, slick internal cable routing, and dropper-post compatibility. With the goal of making sure that the Rockhopper offers both the best fit and best performance for every person, no matter their measure, we've paired each Rockhopper frame size with the optimal wheel size. The result is a Rockhopper to fit every rider and the assurance that every Rockhopper is rolling on the best-handling wheel for its frame size. - With Rx Tune on Rockhopper, the lockout-equipped SR Suntour XCM with custom Multi-Circuit damping brings size-specific travel and spring rates to the show in a performance that’s sure to impress while also ensuring consistent geometry, handling, and suspension performance, regardless of frame or wheel size. - Beautifully beastly, Shimano MT200 hydraulic disc brakes pack a mean bite but deliver their power with a refined, intuitive feel to make for a package that punches way above its weight. - Keep things simple with a durable 1x MicroSHIFT drivetrain that offers plenty of range along with a clutch-equipped rear derailleur that keeps your ride quiet—and your chain on. - Pair dead-reliable hubs from Shimano with our 25-millimeter internal diameter, hookless Stout rims for a wheelset hat-trick: strong, light, and durable.
Specialized Rockhopper Elite 29
$950.00 - $1,150.00
Yep, we just re-read the spec sheet and still can't believe it, either. The Rockhopper Elite is one helluva lot of bike. Air-sprung fork? Let me introduce you to your new friend, Judy. Discerning when it comes to your drivetrain? You'll find no fault—and no grade too steep—with a wide-range Shimano Deore 1x10 drivetrain. Why stop there? We didn't, in order to allow you the pleasure of stopping yourself with Shimano's eager-to-please and oh-so-capable MT200 hydraulic disc brakes. Each is impressive in their own right, but the magic really lies in how they all come together into a Rockhopper that serves up singletrack with a nice big side of "Whoah, so that's what a real bike feels like." A heart of gold, the Rockhopper's lightweight yet durable Premium A1 Aluminum frame features butted aluminum tubes in order to keep weight low and strength high, all while providing increased standover clearance, slick internal cable routing, and dropper-post compatibility. With the goal of making sure that the Rockhopper offers both the best fit and best performance for every person, no matter their measure, we've paired each Rockhopper frame size with the optimal wheel size. The result is a Rockhopper to fit every rider and the assurance that every Rockhopper is rolling on the best-handling wheel for its frame size. - A breath of fresh air at this price point—and plenty north of it, RockShox’s Judy SoloAir brings air-sprung sensitivity and performance to the masses with a killer value proposition: more bang, less buck. The TurnKey damper deftly dishes out travel, letting you focus on what’s ahead. - Shimano's 1x10 wide-range 10-speed Deore shifting boasts both the pedigree and performance that legends are made of. - Tubeless-ready rims and tires keep your options open and traction on-call.
Specialized Rockhopper Sport 27.5
$750.00 - $800.00
All barn-burner and no benchwarmer, the Rockhopper Sport throws out the playbook when it comes to putting performance points on the board while playing some serious defense on behalf of your wallet. Game-ready with Shimano MT200 hydraulic disc brakes, MicroSHIFT shifting and an SR SunTour XCM fork that’s built to hustle, the Rockhopper Sport can tack up the win on any given Sunday—and the rest of the week too for that matter. - A heart of gold, presented in our lightweight yet durable Premium A1 Aluminum, the Rockhopper’s butted aluminum frame features hydroformed top and downtubes in order to keep weight low and strength high, all while providing increased standover clearance, slick internal cable routing and dropper-post compatibility. - With the goal of making sure that the Rockhopper offers both the best fit and best performance for every person, no matter their measure, we’ve paired each Rockhopper frame size with the optimal wheel size. The result is a Rockhopper to fit every rider and the assurance that every Rockhopper is rolling on the best-handling wheel for its frame size. - Bringing our Rx Tune to Rockhopper for the very first time, the lockout-equipped SR Suntour XCM with custom Multi-Circuit damping brings size-specific travel and spring rates to the show in a performance that’s sure to impress while also ensuring consistent geometry, handling and suspension performance, regardless of frame or wheel size. - Beautifully beastly, SRAM Level hydraulic disc brakes pack a mean bite but deliver their power with a refined, intuitive feel to make for a package that punches way above its pay grade. - Keep things simple with a durable 1x MicroSHIFT drivetrain that offers plenty of range along with a clutch-equipped rear derailleur that keeps your ride quite—and your chain on. - Pair dead-reliable hubs from Formula with our 25-millimeter internal diameter, hookless Stout rims for a wheelset hat-trick: strong, light and durable.
Specialized Rockhopper Sport 27.5
$800.00
All barn-burner and no benchwarmer, the Rockhopper Sport throws out the playbook when it comes to putting performance points on the board while playing some serious defense on behalf of your wallet. Game-ready with Tektro hydraulic disc brakes, Altus shifting from Shimano, and an SR Suntour XCM fork that's built to hustle, the Rockhopper Sport can tack up the win on any given Sunday—and the rest of the week, for that matter. - A heart of gold, the Rockhopper's lightweight yet durable Premium A1 Aluminum frame features butted aluminum tubes in order to keep weight low and strength high, all while providing increased standover clearance, slick internal cable routing, and dropper-post compatibility. With the goal of making sure that the Rockhopper offers both the best fit and best performance for every person, no matter their measure, we've paired each Rockhopper frame size with the optimal wheel size. The result is a Rockhopper to fit every rider and the assurance that every Rockhopper is rolling on the best-handling wheel for its frame size. - Reign in speed and dial up your confidence with powerful braking from Tektro's M275 hydraulic disc brakes. - 2x Shimano Altus shifting handles drivetrain duties while you focus on the ride. - A durable Formula freehub and SunRace 9-speed cassette keep you rolling smoothly and promise countless miles of fuss-free performance.
Specialized Rockhopper Sport 29
$800.00
All barn-burner and no benchwarmer, the Rockhopper Sport throws out the playbook when it comes to putting performance points on the board while playing some serious defense on behalf of your wallet. Game-ready with Shimano MT200 hydraulic disc brakes, MicroSHIFT shifting and an SR SunTour XCM fork that’s built to hustle, the Rockhopper Sport can tack up the win on any given Sunday—and the rest of the week too for that matter. - A heart of gold, presented in our lightweight yet durable Premium A1 Aluminum, the Rockhopper’s butted aluminum frame features hydroformed top and downtubes in order to keep weight low and strength high, all while providing increased standover clearance, slick internal cable routing and dropper-post compatibility. - With the goal of making sure that the Rockhopper offers both the best fit and best performance for every person, no matter their measure, we’ve paired each Rockhopper frame size with the optimal wheel size. The result is a Rockhopper to fit every rider and the assurance that every Rockhopper is rolling on the best-handling wheel for its frame size. - Bringing our Rx Tune to Rockhopper for the very first time, the lockout-equipped SR Suntour XCM with custom Multi-Circuit damping brings size-specific travel and spring rates to the show in a performance that’s sure to impress while also ensuring consistent geometry, handling and suspension performance, regardless of frame or wheel size. - Beautifully beastly, SRAM Level hydraulic disc brakes pack a mean bite but deliver their power with a refined, intuitive feel to make for a package that punches way above its pay grade. - Keep things simple with a durable 1x MicroSHIFT drivetrain that offers plenty of range along with a clutch-equipped rear derailleur that keeps your ride quite—and your chain on. - Pair dead-reliable hubs from Formula with our 25-millimeter internal diameter, hookless Stout rims for a wheelset hat-trick: strong, light and durable.
Specialized Roll 2.0
$800.00
They say that every journey begins with a single step, but when that journey is related to exercise, that first step can sure be a doozy. It can be life-changing, however, and there's no better machine to take the plunge with than with the Roll. The Roll 2.0 has everything you need to help achieve your goals, like a wide range of MicroSHIFT gears, a comfortable, upright geometry, wide and grippy 650b tires, hassle-free mechanical disc brakes, and a whole host of other components that are built to withstand years of riding. You don't have to sacrifice, you just need the Roll 2.0. - Equipped with a Body Geometry Comfort Gel saddle, you can expect a supreme level of comfort anywhere you ride. It is ergonomically designed and scientifically tested to provide unmatched comfort and support while reducing pressure on soft tissue. - The Roll is made from our A1 Premium Aluminum, and it features our Ground Control Positioning that makes it easy to put a foot down when stopped. This Roll also comes ready with rack/fender mount, making it easy to carry extra weight. - Wide diameter, 650b x 2.3" Nimbus II Sport tires provide excellent traction, stability, and cushioning, which creates a safer, more reliable, and more comfortable ride on either paved or dirt roads.
Specialized Sirrus 1.0
$650.00
You have places to go, people to see, and fitness goals to achieve. We get it—life moves pretty fast, so it's a good thing we made Sirrus to help you with all of it. Wherever you're heading, Sirrus will take you there. This Sirrus features a reliable set of components that are built to withstand years of daily abuse, like comfortable Body Geometry touchpoints and fuss-free mechanical V-brakes. So, as you push yourself to reach your goals, you'll feel more connected to your bike and know that you have the perfect partner with Sirrus. - Lightweight A1 Alloy frame with clean internal cable routing delivers a bike that is 1.1lb (.5kg) lighter than previous version. - Reflective graphics on frame and tires for maximum visibility. - Upright position with Body Geometry touchpoints for comfort and control.
Specialized Sirrus 1.0
$650.00
You have places to go, people to see, and fitness goals to achieve. We get it—life moves pretty fast, so it's a good thing we made Sirrus to help you with all of it. Wherever you're heading, Sirrus will take you there. Sirrus features an alloy frame and steel fork construction, as well as reliable Shimano components that are built to withstand years of daily abuse on the world's pavement. Powerful hydraulic disc brakes provide reliable stopping power in any condition, and comfortable, ergonomically designed Body Geometry touchpoints are there to take the sting out of longer rides. So, as you push yourself to reach your goals, you'll feel more connected to your bike and know that you have the perfect partner with Sirrus. - Lightweight A1 Alloy frame with clean internal cable routing delivers a bike that is 1.1lb (.5kg) lighter than previous version. - Upright position with Body Geometry touchpoints for comfort and control. - Reflective graphics on frame and tires for maximum visibility. - X - Doing a 2x at this price is exciting!
Specialized Sirrus X 2.0
$750.00 - $775.00
Sirrus X is your ticket to riding more, and to places you never imagined possible. It's a comfortable, capable, "let's do stuff" kind of bike that will inspire you to ride more than you ever have before. With bigger, confidence-inspiring tires, a slightly more upright riding position, a super-intuitive one-by drivetrain, and plenty of mounts for racks and fenders—it's more than just a solid partner on pavement. Sirrus X is a dialed option when it's time to hit some gravel. We've also equipped every Sirrus X with next-level comfort from our scientifically tested and ergonomically engineered Shared Platform Body Geometry saddle, handgrips, and pedals. - Float over rough stuff with fast rolling Specialized Pathfinder 42c tires featuring proprietary Gripton rubber compound. - Lightweight A1 Alloy frame with clean internal cable routing, 3.5lbs (1.7kg) lighter than our Crosstrail Hydro model. - Maximum control through hyper intuitive shifting with 1x8 wide range gearing, and powerful hydraulic disc brakes. - X-Premium sport level tire
Specialized Stumpjumper EVO Comp Alloy
$4,399.99 - $4,400.00
Let's get something clear, the Stumpjumper EVO Alloy isn't a "normal" trail bike. It's built to get gnarly, plain and simple. Featuring the same all-new design as its carbon brethren including an adjustable head tube angle, 150mm of performance tuned travel, the adaptability of S-Sizing, and SWAT Door integration in a lightweight yet tough M5 Alloy chassis, you're going to be able to bomb down trails that you thought you couldn't touch without a full-blown DH rig. Spec'd with a no-fuss SRAM NX Eagle 12-speed drivetrain, bomber 30mm-wide alloy wheels, and plush Fox FLOAT Performance suspension, there s no question the Stumpjumper EVO Comp Alloy is dressed to shred. - All the travel in the world is useless without the proper shock tuning and kinematics. For the new Stumpjumper EVO design, we prioritized kinematic performance. Applying lessons learned while developing the Enduro, then following that with more than 1,000 hours of field and suspension lab development, we've not only improved the pedaling performance of the Stumpjumper, but we've made it more capable, agile, and lively. We increased anti-squat, so the suspension better resists pedal bob, and we further improved bump performance on square-edge hits. Bottom line? This thing shreds trails, not legs. - Rider-First Engineered frames use a size-specific approach to ride characteristics that ensures benchmark handling and flawless performance, regardless of frame or rider size. Whether you re a jump-happy grom riding an S1, or a DH-fiend giant in need of the lengthy S6, you'll experience the same ride traits, rail-sharp cornering and balanced front and rear stiffness, at the lightest-possible weight. - The S-Sizing geometry of the new Stumpjumper EVO is our most progressive yet. Long, low, slack, short offset fork, steeper seat tube angle, these are requirements for modern progressive riding. But not everyone jibs the same way, which is why the geo on the new Stumpjumper EVO is fully adjustable with six different settings. You can adjust the BB height by 10mm, you can adjust your head angle by two-degrees, and you can make these adjustments independently of each other. Finally, if you want to go full-party mullet-mode, the EVO lets you run a 27.5-inch rear wheel mated with a 29-inch front. - We introduced the SWAT door on the Stumpjumper in 2016, adding room IN your frame for those "oh sh**t" necessities like pumps and spare tubes, and immediately rendering jersey pockets redundant."
Electra Cruiser Lux 1 Step-Thru
$449.99 - $450.00
The Cruiser Lux elevates the basic Cruiser to the next level with modern refinements like a lightweight aluminum frame, custom components, and, of course, Electra’s patented Flat Foot Technology. It's practical yet eye-catching, making it the perfect statement piece wherever you go. Ride comfortably and smooth with the Cruiser Lux 1. It's right for you if... You enjoy the ease and simplicity of our single-speed Classic Cruiser but prefer the upgrades offered on the Cruiser Lux. Ride in style on the boardwalk, bike path and everywhere in between on a Cruiser Lux. The tech you get Enjoy maximum comfort and control with our patented Flat Foot Technology, RetroRunner tires and coaster brake. An aluminum cantilevered frame and aluminum components make the Cruiser Lux lightweight, while custom saddle and grips complete the look. The final word The classic beach cruiser was our first muse. After years of innovation and developing our signature style and attention to detail, the Cruiser Lux was born. Enjoy cruising comfortably on a more open frame geometry and relaxed seat angle. Afterall, our Cruisers are simple, fun, and easy to ride. Why you'll love it - It's in the name... Cruiser Lux features the classic look of a beach cruiser with added details that take it to the next level. - Comfort and control are key with Electra's patented Flat Foot Technology. - The low maintenance coaster brake and single speed drivetrain keep riding fun and uncomplicated. - Add a bell, basket, fenders, or a surf rack to make the most of those long summer days.
Electra Cruiser Lux 7D Step-Over
$479.99 - $569.99
Lightweight aluminum modern cruiser with over twenty years of refinement built in to improve the ride experience. You’ll notice the difference with Electra’s patented Flat Foot Technology combined with custom bend handlebars. - Lightweight 6061-T6 aluminum frame - Shimano TX-35 7-speed w/Megarange 14-34t gearing - Shimano Revo twist shifter - Alloy linear-pull brakes - Alloy crank and sealed cartridge bottom bracket - Alloy seat post - 26”x 2.35” balloon tires - Custom saddle and grips
Electra Sprocket 1 - 16-inch
$319.99 - $359.99
Just add sunshine and watch them grow. Electra's Sprocket 16" bikes are perfect for first time riders. Featuring Electra's signature style and quality as well as our patented Flat Foot Technology, kids will be riding until the street lights come on. Easy-to-remove training make this the perfect ride for kids ages 3 to 5 between 3' to 3' 10" tall. It's right for you if... You're looking for a well designed, quality bike for your little one that is built to last. These fun-sized bikes embody all of the energy, creativity, and explorative nature of being a kid. After all, the best memories are made on two wheels. The tech you get Comfort is key with Electra's Flat Foot Technology, Kraton grips, custom Selle Royal saddle, and front linear-pull brake with adjustable reach lever. Parents will love easy-to-remove training wheels, tires with Kevlar Guard casing to protect against flats and a rear coaster brake for a smooth stop. The final word There's almost no better feeling than watching your child ride their bike for the first time. And when you finally take the training wheels off? Forget about it. With Electra's legendary quality, style, comfort and control, the Sprocket will make your kid as happy as you are. Why you'll love it - Flat Foot Technology allows kids to sit upright and plant their feet flat on the ground without ever leaving the saddle, which means no tippy-toe stops and a wide view of the road so they can see what's coming. - Front alloy linear-pull brakes and a rear coaster brake with adjustable brake levers allow them to stop on a dime when they hear the ice cream truck. - Easy-to-remove training wheels that require no tools. - 16” tires with Kevlar Guard casing to protect against flats and keep them riding all day. - Designed as a universal, aluminum frame and built to last so this bike can be passed down to siblings. - Accessorize their new ride with a custom Electra bell or handlebar bag to carry all the necessities.
Electra Townie Original 7D EQ 26-inch Step-Thru
$649.99 - $729.99
Lucky number 7 means gears a-plenty for most general riding. With a Shimano 7-speed derailleur, powerful front and rear linear-pull brakes and Electra’s Flat Foot Technology, the Townie 7D is the best-selling bike in the U.S. - The Original EQ comes fully equipped with Hub Dynamo powered front and rear bright LED lights and painted fenders to protect from the elements. - Schwalbe Big Apple 26" tires with a puncture-resistant casing roll smooth and stable over most surfaces. - Linear-pull brakes help control your roll with easy-stopping. - Enjoy the ride on our cushy, ergonomic and shock absorbent elastomer saddle. - Enjoy as-is, or personalize your ride with Electra accessories and make it your own with fenders, a basket or bell.
Electra Townie Path 9D Step-Thru
$649.99 - $779.99
Toughen up your two-wheeled rides with the Townie Path 9D. The sleek design of this new bike includes some of the great features found on other Townies in the line, but with a little more attitude. Electra’s patented Flat Foot Technology, a 9-speed derailleur drivetrain, powerful hydraulic disc brakes and larger 27.5-inch tires provide riders with the confidence to take on a wider range of terrain. The tires include reflective sidewalls for better visibility and K-Shield protection to minimize the chance of a flat. - Comfort is key with a foot-forward pedal position, gel saddle and ergonomic grips. - 9 speeds and hydraulic brakes provide smooth riding on a wider range of terrain. - 27.5" puncture-resistant tires let you focus on the ride and avoid the dreaded flat. - For more versatility, add a Commuter Rear Rack Bag to pack all the necessities for an awesome adventure.
We The People Arcade
$459.99
A bike with plenty of opportunity, the Arcade really showcases the endless detail and unrivaled quality that we put into our bikes. This super-dialed bicycle rolls on SALT's super-wide 36mm Valon rims with sealed hubs, carrying a full assortment of nylon hub guards that allow you to have a solid and dependable set of wheels under you at all times. Available in both a 20.5" and a longer 21" option, the Arcade will give senior riders the ability to ride one of the most popular bikes in our line.
We The People Atlas
$769.99
A bike with a larger following than we'd ever anticipated, the Atlas is the perfect bike for those times when bigger is better. Our 24" wheeled BMX features a throwback to our racing ancestry. The Glossy White finish is completed with race-inspired geometry, a linear-pull brake, and even a We The People Patrol stem and 33T sprocket, allowing you to really put your foot down and get your sprint on. Whether you're down the trails, at the pump track, or just heading into the city, the Atlas is so much fun to ride, you'll have a hard time putting it down.
We The People Audio 22
$839.99
The Audio is built around a larger 22" diameter wheel, providing a more stable ride without sacrificing the classic BMX look and feel. Perfect for the die-hard trail dogs or taller riders looking for a bike more fitting to their size without having to resort to a bike that simply isn't BMX. Using the full chromoly aftermarket spec frame, we designed a fork with an even sturdier and bombproof steer tube/crown area allowing you to push this thing as hard you can. We spent an incredibly long time dialing in the geometry on the Audio, as well as developing our own range of 22" specific parts like the Logic rim and Overbite tire. A bike that will surprise you with how well it rides, the Audio is leading the pack in the 22" revolution.
We The People Battleship
$1,099.99
BATTLESHIP is a name synonymous with new-school street riding and ultimate strength and durability. Taking one of the most popular technical street frames on the market and adding a full aftermarket PRO parts package, the Battleship is the greatest street bike ever made. Now featuring the brand new 15mm-offset Battleship fork and a full ECLAT/We The People parts package, this is a bike that any of our team could ride straight out of the box with zero compromise. A full custom bike in every sense of the word, the Battleship carries a full Lifetime Guarantee on the frame and fork, giving you full confidence that you are riding a bike designed to ride at the highest level possible.
We The People CRS
$419.99
One of the most anticipated bikes in BMX, the CRS is back for 2021 with even more bang for your buck. Now featuring a sealed front hub, this all-terrain slayer rolls smoother than ever. Packed full of aftermarket parts from ECLAT, including the Bios Pivotal seat and Pure seat clamp, the CRS looks and rides like a bike twice the price tag. The geometry has been tailored to allow for greater progression of the younger generation. The super-short 12.75" chainstays, 165mm cranks, and shorter 26mm fork give the CRS a snappy and agile ride that is perfect for learning and advancing. A bike truly built with vision, the CRS is unlike anything else.
We The People CRS FC
$439.99
We took our CRS complete and gave it a new-school street injection in the form of a SALT PRO sealed freecoaster hub. Now with a sealed front hub and available in two color options, this entry-level freecoasting whip is ready for anything.
We The People Crysis
$659.99
Built upon a frame of which most other aftermarket frames would be envious, the Crysis is wrapped in a generous helping of We The People parts, including the all-terrain 2.35" Overbite tires, Logic sprocket, and the Logic front load stem, new for 2021. The Crysis is available in 20.5" or 21" top tube sizes, both using our invest cast wishbone and taller 127mm head tube for a super clean and refined look.
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